Women's History Month Bus Wrap

Created for Women's History Month, this NJ TRANSIT bus wrap celebrates the achievements of women while welcoming the arrival of spring through a vibrant, nature-inspired visual narrative. The design incorporates a variety of flowers, each selected for its symbolic connection to historic movements, resilience, empowerment, and community.

The color palette was carefully developed to align both with the Women's History Month visual identity and NJ TRANSIT's brand standards. Purple, the internationally recognized color of women's equality, was used to represent justice, dignity, and loyalty to the ongoing pursuit of gender equity. Pink, drawn from the NJ TRANSIT brand palette, adds warmth and visual continuity, while the bright yellow of the sunflowers references the suffragist movement, a symbol historically associated with optimism, visibility, and advocacy for women's voting rights.